The UX Recipe - Game Script UX design process discovered


Background

There's a new student, Barry, that just joined a user experience class. The semester is composed of 14 classes, but Barry has already missed six. She was sick with a bad flu that led to a mean case of bronchitis. She is now feeling fine, and is ready to join the class, but feels completely lost. The teacher recommends five top students to help her catch up on the material. These five will help her understand the UX process.

Characters

Lilly Design Student

Lilly is a bookworm, she loves to research everything, and get down to the "nitty-gritty" details. She loves her UX class, and loves to share her knowledge. She is particularly interested in user research.


Your Task

Lilly, your job is to tell Barry all about the user research, personas, and why they're so important to the process.


Resources

Scene - 01

Brandon Design Student

Brandon loves strategy. He is really good at defining the brand strategy, from its attributes to business goals.


Your Task

Brandon, your job is to explain what brand attributes are, and why they're important to the project. Also, explain why defining business and project goals are important as well.


Resources

Scene - 01

Frank Design Student

Frank loves content and interfaces, and this is why wireframing is his favorite part of the process. He will explain the process and importance of wireframing.


Your Task

Frank, your job is to explain what wireframing is, what's in them, and why they are important to the process.


Resources

Scene - 01

Layla Design Student

Layla loves visuals, and especially loves making things pixel perfect. This is why creating the visuals is her favorite part. She will explain the visual design research, from moodboards to creating the visual brand.


Your Task

Layla, you will need to explain what visual branding is, and why it is important to do design research, such as moodboards. 


Resources

Scene - 01

Laura Design Student

Laura is all about the user. She deeply believes that a good product can only be created with the user's input. Laura's favorite part of the process is user testing.


Your Task

Laura, you need to explain what user testing is, and why it is important to the process. 


Resources

Scene - 01

Scene 1: New girl in class



1.

Public Message

Hello Team,

I don't have much time, I have to get going on my new assignment. Please help me catch up on the process of user experience design. 



2.

Private (Shortly After previous message)

Lilly:

Use your resources, and other information that you find to explain what user research and personas are, and why they are important to the process. 

Brandon:

Use your resources, and other information that you find to explain why strategy is important. Namely, you should explain what brand attributes are, as well as defining the project goals and the business goals. Tell her why these things are so important in order to create a great project.

Frank:

Use your resources, and other information that you find to explain the process of wireframing and what its purpose is. Give her some insights on what tools she could use.

Layla:

Use your resources, and other information that you find to explain what a visual brand is, and why moodboards are important in the process.

Laura:

Use your resources, and other information that you find to explain the process of user testing and how important it is.



3.

Public Message (Shortly After previous message)

Hello Team, thanks for coming and helping me figure out what to do here. I'm feeling completely lost with all of these terms, and I have no idea what to do, or where to start. Please help me get orientated with these concepts, and help me understand where to start.

Thanks,

Barry



4.

Private (Shortly After previous message)

Lilly:

Lilly, start by explaining what user research is, and how you can create personas from it. Explain the importance of personas.

Brandon:

Brandon, start by explaining what brand strategy is. Discuss what brand attributes are, and why its important to also define the projects goals. Tell her all about why this is crucial in order to create a great product.

Frank:

Frank, start by explaining what wireframes are for, and why they are important. Tell her what role they play in the process, and why they are crucial for creating great digital projects.

Layla:

Layla, start by explaining the importance of a visual brand. Tell her why you would recommend integrating moodboards to the process.

Laura:

Laura, tell her why user testing is, and why it is important to implement it in the process. Mention at least two techniques for doing this.



5.

Public Message (Shortly After previous message)

Hey Guys,

I feel like there is something missing here, is there something in the process that you forgot to tell me about?



6.

Private (a while after previous message)

Lilly:

Lilly, look at what Frank wrote about wireframes, do you agree? Can you add to his explanation?

Brandon:

Brandon, look at what Laura wrote about user testing. Do you agree with her? Can you add something to her explanation?

Frank:

Frank, look at what Lilly wrote about user research, do you agree? Find something that you'd like to counter, or something that you'd like to add to her explanation.

Layla:

Layla, look at what Brandon had to say about Brand Attributes and Strategy. Do you agree? Find something in his explanation that you'd like to counter, or add to.

Laura:

Laura, take a look at what Layla wrote about moodboards and visual branding. Do you agree? Did she leave something out? Can you counter or add something in her explanation?



7.

Public Message (a while after previous message)

Hey Guys, thanks for all of that information, I'm a little bit more clear now on the topics, but I'm confused as to what comes first, and what comes last. Can you guys please tell me what the order of these things are?



Vote

After listening to everything that you've heard, which of the following steps should Barry embark on when she begins her project?



Option 1
personas, brand attributes, wireframes
Option 2
brand attributes, brand visuals, wireframes
Option 3
user research, wireframes, brand attributes
Option 4
none of the above


Ending message for when most people voted for option



Option 1

Most people in your group recommended that Barry start with brand attributes, brand visuals, and wireframes.


Option 2

Most people in your group recommended that Barry start with user research, wireframes, and brand attributes.


Option 3

Most people in your group did not agree with any of the recommendations and chose "none of the above"


Option 4

Most people in your group recommended that Barry start with personas, brand attributes, and wireframes.




Discussion Points

Review the process

Talk about what things can be done in parallel

Talk about where Gui and UI come in

Talk about where user stories come in

Talk about site trees.